With Viveza photographers are able to select areas from their images and adjust them separately from the rest of the picture by defining so called Color Control Points.
A 15 day trial is available from the website of the plugin. The whole plugin will cost you US$ 249.
Now it should be just a matter of days or weeks before the other recently announced plugins will be available too.
Finally here’s a first test of the plugin from photographer Jim Crotty: Testing Viveza and Your Opinion